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Ask the expert: Alexander Rauser, CEO, Connect – ArabianBusiness.com

Keyword Software — Sat, 31 Jul 2010 00:00:48 +0000

Ask the expert: Alexander Rauser, CEO, Connect
ArabianBusiness.com
In order to attract traffic to the site, pay-per-click advertising can be used to target users by age, gender, keywords or location. …
Business Owners Need Understanding of Internet Marketing to Engage With CustomersRealWire (press release)

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Impact of Legal US Online Gambling on Search and the Web – Search Engine Watch

Keyword Software — Fri, 30 Jul 2010 04:12:27 +0000

Impact of Legal US Online Gambling on Search and the Web
Search Engine Watch
Join us for SES San Francisco August 16-20, 2010 during ClickZ's Connected Marketing Week. The festival is packed with sessions covering PPC management, …

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Google Keyword Software

5 Reasons Why Ford Continues to Kick Butt

Keyword Software — Thu, 29 Jul 2010 00:37:25 +0000

Ford’s social media team knows that in order to keep your fans engaged you have to continually provide valuable content.

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The Dull Default

Keyword Software — Wed, 28 Jul 2010 00:13:25 +0000

It’s time to write your meta description tags for human beings.

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Network Margins and Advertiser ROI

Keyword Software — Tue, 27 Jul 2010 00:54:32 +0000

Don’t confuse cost (what you pay) and value (what you get).

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Google Keyword Software

Search Clicks, Once Removed

Keyword Software — Mon, 26 Jul 2010 00:08:16 +0000

Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP.

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Google Keyword Software

How to Rank Highly in MSN’s Bing

Keyword Software — Sun, 25 Jul 2010 00:14:48 +0000

Hi Everyone,
Today I wanted to about how to rank highly in MSN Bing.
Microsoft’s newest search
engine, Bing, was first released in May 2009. With Bing, it seems like they’ve finally hit on something the public can get
behind. This is a very pretty piece of tech. So, like the rest of the marketing
community, I’ve been digging in and analysing how to rank highly in MSN Bing.
Not
shockingly, the rankings for Bing versus Yahoo! or Google are not necessarily very different. The major differences relate mostly to the fact that Bing is
new.
Quality
Content First
Bing,
like so many other search engines has built its entire algorithm
around the user experience. That’s not a bad thing though. It actually makes
things easier for you and here’s how. Your competitors are all out there
searching for ways to “trick” the search

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Redesign Best Practices

Keyword Software — Sat, 24 Jul 2010 00:58:43 +0000

The best redesigns are the simplest and the ones that keep evolving.

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Google Keyword Software

The Inbox 2012: Surf the Wave

Keyword Software — Fri, 23 Jul 2010 01:11:00 +0000

E-mail marketers need to learn that they can control themselves, but they can’t control the wave of change.

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Google Keyword Software

How to Be Cool Like an Apple iAd

Keyword Software — Thu, 22 Jul 2010 00:46:11 +0000

How can we bring the coolness of iAd to our ads, networks, and content?

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Google Keyword Software