It may go without saying, but I’ll say it anyway… when you find keywords that are converting in your adwords campaigns why not go ahead and optimize your site to rank naturally for your highest converting keywords?
Novel concept right?
Well, not everybody does it. Most of the time (I’m guilty too :) you’ll just throw more money towards ppc advertising on that particular keyword phrase instead.
Here you go:
Take your highest converting PPC keywords and create categories on your site based around them, and add some original content. BAM!
With a little SEO tlc and strategy from your keyword software, you can gradually start to keep money in your pocket instead of dishing it out to the PPC networks :)
Feel free to leave a comment and let me know what you think!
Get backlinks to your site for free here
Recent Comments